The Fundamentals of Business-to-Business Sales & Marketing

B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.

Covering database marketing, microclustering, Read more

Five Characteristics of a Good Bookkeeper

Before we start talking about a bookkeeping business let’s distinguish between a bookkeeper and an accountant. A lot of people interchange the words bookkeeper and accountant often times not realizing they are two different things. In reality they are two very different things.

For the most part a bookkeeper doesn’t Read more

The Entrepreneur’s Guide to Business Law

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